One of the fastest growing digital marketing platforms today was just finding its footing eight years ago as college students across America embraced the Facebook for the first time. Today we live through the legacy of those young early adopters of Facebook, in that we largely represent ourselves online by our real name instead of an avatar, we are open sharing personal information online, and marketers have the ability to target consumers based on inferred data rather than loose demographic filters. As I observe my 3-year-old son watch cartoons via YouTube on an iPad, I think about how today’s digital natives will reshape digital media and digital marketing once again in the near future as the current norms get replaced by new marketing truisms.

><table width='100%' border=0 cellspacing=0><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 18px; FONT-WEIGHT: bold; COLOR: #0253B7;'>Engaging kids online to create brand assets</td></tr><tr><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 11px; '>Turner

Engaging kids online to create brand assets

Turners annual New Generations study chronicles the changing media habit of kids. This years study shows that adoption of technology by children has increased by leaps and bounds

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