Fest gives lessons to future managers

The two-day marketing fest ‘Index 2010’ of Indian Institute of Management, Lucknow (IIM-L) on November 20-21 provided key management lessons at Colvin Taluqdar College. The students, who had designed individual game stalls for the fest, learnt marketing and customer handling skills, even as they were on with the market research projects of 17 Indian and multinational companies. “The market research projects were conducted by our students in the form of games and interactive programmes for visitors, while our students were on with their individual projects gathering inputs,” IIM-L students affairs chairperson Ajay Garg said.