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Godrej Group's campus initiative LOUD (Live Out Ur Dreams) has come to the Indian Institute of Management, Lucknow (IIM-L).
LOUD, instituted in 2012, aims helping B-school students live their personal dreams that had been shelved due to career or sponsorship constraints.
The platform also serves as a platform through which Godrej identifies suitable candidates, who could be part of the Group's future talent pool.
With 733 applications across 9 campuses, LOUD 2013 saw some topnotch B-schools participate.
This year, Godrej has roped in a national television partner in the activity, which would see students across 12 campuses vying for the finals. The finale would be held in September 2014, Parmesh Shahani of Godrej India Culture Lab said here today.
