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In a talent survey by Universum, Google has emerged the top favourite when it comes to prospective employers, as far as business and engineering students are concerned. More than 2,40,000 respondents from the world's 12 largest economies ranked the companies they find most desirable for employment. There was little movement in the top five employers among business students from the 2014 rankings, with Google once again taking top spot, followed by PwC, EY, Goldman Sachs and KPMG. The top-ranking companies among engineering students are Google, Microsoft, Apple, BMW Group and General Electric.
The survey indicates that storytelling is critical for millennials as they want to learn about employees who embody the organisation's values and communicate authentic stories about their working life. Millennials' greatest fear is to be stuck without the opportunity for professional growth and development. Professional services firms like PwC and EY continue to pull the highest rankings in this regard; other industries should benchmark how this sector nurtures employees through training and mentoring, according to Universum's survey.
