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While both the movies have held their own through out the four-day weekend, owing to a much lower cost of production, the Shahid Kapoor-Tabu-Kay Kay Menon-starrer Haider is likely to break even sooner than anticipated by analysts. Bang Bang, on the other hand, might not rake in great profits for the producers, though, after factoring in the sale of its satellite and music rights, international collections, and brand endorsement deals, the movie will be home, say analysts.
Directed by Siddharth Anand, Bang Bang is one of Fox's costliest movies till date at a whopping Rs 140 crore. The movie opened to collections of Rs 27.54 crore (net) on October 2, but saw a dip in revenues over the next two days with collections of Rs 24 crore and Rs 20 crore on Friday and Saturday, respectively. It picked up on Sunday to another Rs 22.41 crore, taking its four-day total to Rs 94.13 crore. Internationally, the movie has collected Rs 41.14 crore. However, with the cost of production being so high, the movie needs to continue doing these numbers in order to break even.
Haider, on the other hand, was made at Rs 38 to 40 crore (including print and advertising) and has made a total of Rs 26.78 crore in the four days at the domestic box office. It was released across 1,100 screens in India. In the international markets, the movie was released in over 300 screens on the day and date of the Indian release. It raked in over Rs 6 crore in the first three days of the release overseas and collections for Sunday are expected to see a healthy growth. The worldwide box office for the movie thus stands at Rs 33 crore.
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"While neither movie looks like it will make a loss, it is safe to say that Haider, with a cost of production of only Rs 22-24 crore (excluding print and advertising cost), will be able to recover its cost fairly easily. The positive reviews by critics and fairly good word of mouth are helping the Vishal Bhardwaj flick maintain collections. Another important thing to note here is that while Bang Bang has mass appeal, Haider has a fairly niche appeal, which is why, the latter is showing healthier collections as the top-notch properties in the metros," says Shaaminder Malik, independent exhibitor and box office analyst for North India.
Suniel Wadhwa, independent distributor and box office analyst says, "It was an impressive boom at the box office in October, with Bang Bang and Haider, after a rough spell in September. Whether both the movies are winners or losers will depend on how each does in weekdays and subsequent weeks. Haider held well throughout the weekend. This suggests that it may hold up a bit better in the long run. The main driver of the movie's success has been that it is an adaptation of (work by) Shakespeare by Vishal Bharadwaj, considered one of the best adaptation directors with films like Maqbool and Omkara before Haider."
Bang Bang's satellite rights are with Star India, a partner in the joint-venture that is Fox Star Studios, while its music rights lie with Zee Music Company as part of a multi-film deal signed by the studio and music label. Industry estimates peg the sale of satellite rights for Bang Bang in the range of Rs 28-30 crore, while its music and home-video rights have fetched another Rs 8 crore.
In case of Haider, the satellite rights have not been sold yet. An analyst says that given the content of the film, broadcasters would ideally wait for the movie's performance and feedback at the box office before committing to buying it. While the language poses no problem as such and the film has no explicit scenes, there is a fair amount of violence and thus, it may have to be re-approved for TV telecast. He says the movie is likely to fetch between Rs 10 and 12 crore.
The music rights for the movie have been retained by UTV music with junglee.com as the distribution partner. Analysts peg that the total revenues from music in this case could be in the range of Rs 3-4 crore.
