 "How Delhi-NCR became India's key consumer and ad market")
Delhi-NCR (National Capital Region) is emerging as a large advertising market as a result of its evolution as a large consumer and retail market over the years.
According to a recent report by consultancy Knight Frank and the Retailers Association of India, India's NCR is second only to the Mumbai Metropolitan Region (MMR) in terms of total retail market size. It stands at Rs 1.21 lakh crore now versus MMR's Rs 1.41 lakh crore. While the NCR total retail market size will touch Rs 1.91 lakh crore versus MMR's Rs 2.24 lakh crore by 2019, it is the rate of
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