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IIM-C's executive courses to teach dynamism

A course on improving managerial effectiveness in community and sexual health will be started

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Pradipta Mukherjee New Delhi
Indian Institute of Management Calcutta (IIMC) plans to offer a number of courses over the next two months for senior managers and executives. This is an attempt by the the institute to aid in the professional development of managers, administrators, entrepreneurs, and social workers.
 
According to IIMC officials, one of the most significant management courses that they will introduce by end-September is 'improving managerial effectiveness in community and sexual health'.
 
"Our country today has one of the largest HIV/AIDS affected people in the world and their population is growing. Several government and non-government organisations as well as international funding organisations are trying to address this growing problem. At IIMC, we see this as a problem of management and managerial skills. A committed bunch of individuals with necessary managerial skills are needed who also have the the capacity to work hard," said an IIMC official while explaining the significance of the course.
 
The objective of the programme would be to enhance and strengthen the management skills of programme managers, programme planners, co-ordinators and senior functionaries working in the area of community and sexual health and HIV/AIDS.
 
Another course which the institute has lined up is in industrial management. The course aims to impart in the participants a sense of the dynamism of the industrial markets. According to IIMC officials, there are some unique characteristics in industrial markets that demand special attention. These include the forces that affect industrial demand, composition of industrial markets, nature of industrial buyers, effect of technological changes and globalisation.
 
The essence of a strategy in these markets is to gain an equitable return on the value delivered, and enhancing a supplier's present and future profitability. This requires significant participation from all functional areas in order to decide what segments and customers are of primary interest, and how to deliver superior value to them.
 
IIMC has also designed a third course for executives this year - strategic analysis for marketing decision making "" which is expected to help senior executives and managers in charge of sales or marketing functions, as well as managers who do not have any formal qualification in marketing management.
 
According to IIMC officials, a substantial amount of analysis of customers, competitors and the company itself should occur before designing a marketing strategy. In order to provide the foundation for a good strategic marketing decision-making, one should focus on four elements of the overall environment of a firm: the company's internal resources, capabilities, and strategies; the environmental context; the relative strengths and weaknesses of competitors, and; the needs, wants, and characteristics of current and potential customers.
 
Most of these courses are carried out under the consultancy and management development programs (CMDP) wing. These are short-duration programmes (5 days to 1 month), or long-duration programmes of 6 months that intend to give a larger perspective about certain areas of finance or management.
 
The courses are usually attended by executive directors, general managers, business development managers, corporate strategy executives, marketing managers, and product managers. The cost of these programmes vary between Rs 10,000 and Rs 30,000.

 
 

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First Published: Sep 19 2007 | 12:00 AM IST

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