The Institute of Management Consultants of India (IMCI)'s Gujarat chapter has announced a one-day certificate programme in strategic brand management. To be held at Ahmedabad on January 9, 2010, the programme aims to give an expositional perspective of brand management to the participants.
The training programme shall deal with the basics and the contemporary state of brand management, including brand creation, tactics, aesthetics, equity, management for non-profit and other contemporary issues in brand management.
Strategic brand management being a critical area for companies, IMCI expects a varied audience consisting of marketing managers, brand managers, SME owners, academics, consultants and students to attend the day-long programme at a fees of Rs 500, payable at the venue.
IMCI is the premier body of management consulting professionals and the only registered institute of established management consultancy firms and practicing individuals in India.
