In latest TV ad, Rohit Sharma- endorsed VIP switches to mass appeal

In its latest TV campaign, Aristocrat targets a wider audience following a brand revamp and a new celebrity endorser

When it comes to appealing to a mass audience, the “durability” of durable goods tops all other factors. This is evident in a new TV commercial (TVC) aired by leading luggage manufacturer VIP Industries for its brand, Aristocrat. The advertisement stars  cricketer Rohit Sharma, one of the cricketing duo (the other being Ravichandran Ashwin) who were signed up as celebrity endorsers by VIP over a year ago.

In the ad, which runs for half a minute, the ace batter is shown waiting beside the conveyer belt at an airport to fetch his luggage. He tells the airline personnel that his