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IIT-Kharagpur student wins first prize for business expansion plan in tier-3 towns at McCain Foods

Projects in business expansion strategy, raising efficiency standard of engineering stores and improving warehouse performance were the winners at the Business Standard Best B-School Project Award 2016.

A project on expansion strategy in tier-3 and cost-effective methods of creating brand awareness by Chirag Patil, a final year student at Vinod Gupta School of Management, Indian Institute of Technology (IIT), Kharagpur, won the first prize. The project was done at McCain Foods India where Patil provided an expansion plan for the frozen French fries leader in small towns across Gujarat and Maharashtra. The project provided cost-effective expansion for the company in eight