Jack Trout to address industry

Jack Trout, an expert on marketing and advertising, who has lectured to companies like AT&T, Merrill Lynch, Ericsson and Hewlett-Packard, will now interact with Indian industry.

Sri Bhagawan Mahaveer Jain College Centre for Management Studies, a division of the Jain Group of Institutions, will conduct a summit with him on September 30 at the Nimhans Centre.

Announcing the details of the summit, chairman of Jain Group of Institutions R Chenraj Jain, said, "We want to bring industry and academia together. Since we are involved with over 150 companies in our placement initiatives, we decided to bring all the companies together along with the student community to benefit from Jack Trout's knowledge."