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KIT: Boutique healthcare centres

Strategic tools for the practising manager

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Technopak Advisors New Delhi

Boutique healthcare centres generally refer to luxury hospitals/clinics that specialise in a few select elective medical or surgical procedures, cater to quality conscious affluent customers, and offer a unique experience and personalised care.

Worldwide such centres have focused on wellness and lifestyle, cosmetology, cosmetic surgery and dental care.

Some of the typical procedures carried out at such centres include laser hair removal, laser facial rejuvenation, botox treatment, acne treatment, acupuncture, breast enhancement/reduction, tummy tuck, liposuction, facelift, stress management, smile makeovers, dental implants and so on.

In India, healthcare delivery through this segment is worth $790 million and is expected to reach over $1,800 million by 2017, growing at 20 per cent annually.

 

This segment is targeted at the upper middle class population (with an annual income of over Rs 10 lakh), which is represented by over 3.8

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First Published: Apr 04 2011 | 12:06 AM IST

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