Consumers are no longer ready to sacrifice nutrition to taste. In fact, they are looking for options that are both healthier and tastier. Several brands have been launched recently to tap this growing demand, for instance, Satva, Sarda and Avesta Good Earth.
Breakfast is conventionally considered the most important meal of the day, but this is changing fast. Lunch and dinner have gained more importance in terms of meal preference. Changing lifestyles, with rushed mornings and tired evenings, seem to be the main reason.
Eggs are losing prominence as a breakfast food. They are now consumed more during lunch and dinner, either in the form of a food accompaniment or as a substitute for the customary vegetable preparation.
Local food outlets such as dhabas are entering the fine dining segment. Street food is now looked upon as a dine-in or takeaway option with chains such as Haldiram and Bikanerwala gaining popularity. Improved hygiene along with good taste has been the key reason behind this rise.
