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KIT: Short stay medical centres

Strategic tools for the practising manager

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Technopak Advisors New Delhi

Opportunity for short stay medical centres in the country is now gradually recognised and will be at the forefront of the healthcare industry growth in the future. In the last decade, a small but significant number of short stay centres have been set up in our country, primarily in Ophthalmology, Gastroenterology and Orthopaedics are other specialties which contribute to a substantial chunk of day care services being offered in the country. Hospitals are increasingly dedicating few of their beds as day care beds, making an efficient use of the assets available to them. More centres are expected to be operational in the near future.

 

Market size of short stay centres is currently pegged at $3 billion and will further rise to $12 billion by the end of 2022.

Key drivers for growth:
* Consumer Convenience: Admission and discharge process is simple, less cancellations and delays, more convenient location.

* Cost Effectiveness: Consumer pays less money for the surgery compared to same surgery in a hospital.

* Healthcare Funding: Increased insurance coverage support for day care procedures reduces burden on consumer

* Increased Demand: Increasing Consumer awareness about non-conventional delivery models

* Patient Safety: Patients are safe from Hospital acquired infections

* Enhanced Efficiency: Hospital-controlled centres can use their assets more efficiently

* Social Advantage: In coherence with the changing life style, as patients can rejoin their family at the earliest

* Effective Advantage: Feeling of well-being.

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First Published: Jul 23 2012 | 12:45 AM IST

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