Business Standard

KIT: The Indian food services market

Strategic tools for the practising manager

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Technopak Advisors New Delhi

The Indian food services market was estimated to be $6 billion (Rs 26,000 crore) in 2008.

Organised players take up 13 per cent of this segment.

By 2014, the share of organised players is projected to increase to 27per cent.

This market can be categorised into cafés (such as Café Coffee Day and Barista), full-service restaurants, fast-food outlets/quick-service restaurants (such as McDonald’s and KFC) and street stalls/kiosks.

Of the overall share of these four categories in the organised segment, fast-food outlets/quick- service restaurants take up almost half the market at 47 per cent.

While the overall market is expected to grow at 10-11 per cent a year, the organised market is expected to grow at a much higher 25-30 per cent.

 

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First Published: Apr 19 2010 | 12:50 AM IST

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