The current size of the watch market (non-jewellery) in India is estimated at Rs 5,300 crore.
Forty-six per cent of this market is organised. It is one of the most organised retail categories in the country.
Among premium watches, the per capita annual spend ranges between Rs 25,000 and Rs 40,000. Customers are not very price-sensitive as far as quality watches are concerned.
Most watch buyers (almost 80 per cent) in India are in the age bracket of 21-30 years.
The premium segment is expected to grow at a brisk pace in the coming years due to the influx of international premium brands.
