Changing lifestyles, rising number of nuclear families and double-income households have encouraged the ownership of pets in urban parts of India.
Increasingly, pets are being looked upon as companions and members of the family. This change in attitude continues to bolster the development of India's pet food and pet care products market.
The Indian pet food market is currently expected to grow at an annual rate of 10-15 per cent. Eighty per cent of the market is occupied by dog food, followed by cat food (15 per cent). Other segments include aquarium fish food, bird food and food for other animals.
Effem India is the leader in the pet food market in India, with Pedigree, a brand for dog food. Some other popular brands are Royal Canin, Purina and Whiskas. However, 40 per cent of the market consists of imported brands.
