The retail market for premium sports goods in India is estimated at around Rs 2,500 crore.
Of this, the sports apparel market is 45 per cent.
The overall category is expected to grow at 13 per cent annually.
Nearly 85 per cent of the market is held by Reebok, Adidas, Nike and Puma.
Most sports brands today see themselves not as high-performance sports wear, but more as lifestyle casual wear.
