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KIT: The prescription eyewear market in India

Strategic tools for the practising manager

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Technopak Advisors New Delhi

The prescription eyewear market in the country was estimated to be Rs 1,350 crore in 2009.

In volume terms, the market is estimated to be around 25 to 30 million units a year.

The prescription eyewear market is growing at 15 to 20 per cent a year.

The market is highly fragmented, with the unorganised sector accounting for nearly 95 per cent share.

Although there are strong regional players like GKB, Saberi’s and so on, barring Lawrence & Mayo and Titan Eye+, there are no major pan-India brands in this category.

Despite the presence of global lens brands like Essilor in India, customers typically leave the choice of lens to the optician.

 

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First Published: Apr 13 2010 | 12:20 AM IST

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