The Indian sugar-boiled confectionery market is estimated at around $700 million (Rs 3,100 crore) .
The biggest players in this industry are Perfetti Van Melle India, Cadbury, Lotte, Parle, ITC and Nestlé.
This market is categorised by high activity with frequent product launches and a high level of media engagement.
While organised trade captures the bulk of the sales in India, unorganised trade (paan shops, kirana stores) generates the bulk of the sales.
Perfetti Van Melle is the market leader in India with a 25 per cent share.
