Business Standard

Luxor's Shopfloor Script

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Anil G Jacob BUSINESS STANDARD
 In the 20 years since it was established in 1963, Luxor Writing Instruments Private Limited (LWIPL) built up the Luxor brand and became a dominant player in the Indian writing instruments market. In 1982, it acquired the rights to produce and market the Japanese brand Pilot.

 

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First Published: Mar 04 2003 | 12:00 AM IST

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