)
A business manifesto should be an essential tool in communicating the intentions and motives of the digital workplace, according to Gartner report, 'Create a Business Manifesto for Digital Workplace Success'. "The core principles and desired outcomes of a digital workplace need to be explained in plain language that reflects the culture and values of the organisation, while offering prescriptive guidance. The digital manifesto is essentially a marketing vehicle to make the digital workplace actionable and real to all stakeholders," said Matthew W Cain, vice-president and distinguished analyst, Gartner.
The manifesto is aspirational in nature and should inspire employees to take action. It is complementary to other, more formal documents, such as the digital workplace vision, the strategic plan, the execution strategy or various detailed project management-related planning documents. The manifesto provides a way of communicating the broad goals of the IT organisation, of which many employees are largely unaware, says the Gartner report.
Culture can be strong in headquarters but not so in remote locations. A healthy digital workplace can bring the corporate culture alive to all employees, regardless of location. Employee engagement and organisational culture are important elements in the competition for new talent and prospective employees increasingly look at culture and engagement as important factors when choosing an employer.
