Marketing that makes an impact

B-SCHOOL BEAT

Marketing Impact, the marketing event at Mumbai's S P Jain Institute of Management Research, took place on February 7. Several companies participated in the event.

Six shortlisted teams presented their cases in front of a jury that included Santosh Desai of McCann Erickson, Partha Rakshit of ACNielsen ORG-MARG, Kal Sundaram of Glaxo SmithKline and Bhaskar Das of Bennett, Coleman. The teams presented cases on how their marketing initiatives and ideas resulted in their organisation's success.

The award was won by the Mahindra & Mahindra team for its presentation on Scorpio, while Lowe-PSI emerged runner-up for its paper on the Balbir Pasha AIDS-awareness campaign. SPJIMR will compile all short-listed entries into an annual publication.

Career time at ISB

Placement season at Hyderabad's Indian School of Business (ISB) has been on since October 2003 and will continue until March 2004, when the current class graduates.

Given that most ISB students have prior industry experience, the recruitment process is aimed largely at middle and senior management levels.

The institute claims that over 60 per cent of students in the 2004 batch have received offers in the first fortnight of interviews, attributing it to continued focus on lateral placements.

Companies that have interviewed so far include Bank of America, BCG, Citibank NA, Coca-Cola, Cognizant Technology Solutions, Dell, Deutsche Bank, General Electric, Goldman Sachs, HCL, Hindustan Lever Limited, IBM, Infosys, JP Morgan, McKinsey, Microsoft, Novartis, Reliance Industries and TSMG.