)
Mudra Institute of Communications, Ahmedabad, (MICA), will now offer a specialisationin in Digital Communications Management for its two-year Post Graduate Diploma in Management – Communications (PGDM-C) from this year.
This course is going to be fifth new specialisation offered by the institute. At present, the institute offers specialisations in Brand Management, Advertising Management, Media Management and Marketing Research courses from this year.
Nagesh Rao, president and director of MICA said, “For the introduction of these courses, MICA conducted an extensive survey on the available academic literature and had a series of discussion with industry experts. The knowledge in this domain has yet to be codified into books. When we decided to launch an academic vertical in this domain, we knew we will have to define the boundary of the domain. Therefore, literature review and consultation with experts was necessary”.
Rajneesh Krishna, chairperson - Curriculum Committee of MICA, explained that the courses are of two types – first is foundation, which will be taught to all the students (such as digital marketing, digital transformation framework, information and user experience design).
The second will be the electives which will help the students design their career in a particular domain (such as search marketing, social local and mobile marketing, integrated content management, online display/video advertising, KPI of digital channels).
Electives will include not only those course that focus on specialisation but also at lifestyle and consumption changes that digital revolution has brought in. Like consumer insight through data integration, online ethics and morality and digital citizenship.
