Mohali's fashion school to blend tradition, foreign technology

Mohali is likely to become a low-cost production hub for the textile and garment industry developed by the internationally acclaimed design institutes and universities.

The Business School Of Fashion will be a state-of-the-art house where innovative design processes will be developed, synergising Indian concepts and foreign techniques.

The Business School Of Fashion, part of the Rs 700 crore-Fashion Technology Park, Mohali, will have 2.30 lakh square feet of covered space.

Leading fashion designers from India and abroad will be hired. According to the spokesperson of the Business School Of Fashion, it would be a maiden effort to provide design support to textile manufacturers in the country.

The Business School Of Fashion will organise its second Fashion Knowledge Forum next week where eminent speakers across the globe and India from the fashion and textile industry will be invited to disseminate the information on upcoming trends and technologies in the industry.

The two-day event will highlight the strengths, weaknesses and prospects of the Indian textile industry on the global platform.

The fashion school has started collaborating with artisans in the hinterland of north India to prepare the weavers, artisans and embroiders to showcase their products to the overseas designers, who are going to set their foot in the Fashion Technology Park.

The school has already tied up with 10 million artisans in Mumbai and 15,000 artisans in Punjab. The BSF is also in the process of joining hands with 25,000 families in Gujarat through the Self-Employed Women's Association. Tenet in Chennai will help them reach out to the artistes in Chennai. It will replicate the same model in other states of India.

The Business School Of Fashion will adopt a business model of integrating the Indian traditional designs and design process with international design technology to innovate design concepts. The model will propagate the IT-led communication in textile and garment designing.

According to a Business School Of Fashion spokesperson: "In the post-quota regime, there is a tremendous potential of Indian textile manufacturers in the global market. It is not viable for the individual units to undertake research and development as it requires substantial investments. In BSF, under a single roof, the textile and garment manufacturers will get access to new designing techniques at a viable cost."