My favourite campaign

Brand: Lifebuoy
Agency: Lowe Lintas
Lifebuoy's campaign 'Help a child reach age of five' focusing on personal hygiene while portraying the joy of having a girl child in a country where a lot of girls don't even get a chance to come into this world struck an emotional chord with me. The campaign is a perfect example of beautiful storytelling as it focuses on expecting parents who wish for a girl child lovingly called Champi. It brings forth their fears of losing the child to diseases such as cholera . It delivers the simple message of importance of washing one's hands and grabbing the chance of living little longer

KV Sridhar
Chief Creative Officer, India, SapientNitro

 

 

Brand: ICC Cricket World Cup 2015
Agency: In-house creative team at Star Sports
In Star Sports' 'Mauka Mauka' campaign, the thought and execution is commendable . The ad tries to bring alive the love-hate relationship between Indian and Pakistani cricket fans a matter highly sensitive in nature without being over the top or by hurting anyone's felings. The film shows a Pakistani fan waiting for two decades to burst the crackers and he is not getting a chance to do that… Bang on, they have got what they were looking for; what more would an Indian fan want.

The rivalry is back; Tom and Jerry's light hearted bicker but the desi way. Simply brilliant! The idea evolved as the event progressed, the content for subsequent ads was created based on results (anticipatory preparation). In some cases the team would have been ready with both endings to avoid the time lag; what a production nightmare it must be! I am sure, it was all worth it.

Kudos to Star team - Gayatri Yadav, Juju Basu and the entire creative team. I'm sure this will lead to glory and fame.

Guys here's your "Mauka, Mauka…"

Sagar Mahabaleshwarkar
Chief Creative Officer, Cheil India

My pick is auka Mauka campaign promoting ICC Cricket World Cup 2015. The campaign built on the back of legendary India-Pakistan rivalry caught the imagination of the entire country. It succeeded in creating hype around the biggest tournament in the game of cricket ensuring that the event (World Cup) games became a big part ofpeople's life as it was happening. The character (Pakistani cricket fan) praying hard for Pakistan's elusive win over India in a World Cup tournament along with the soundtrack of the film made the campaign truly entertaining and memorable

Arun Iyer
Chief Creative Officer, Mullen Lowe Lintas

Brand: Snapdeal
Agency: Draft FCB ULKA
Snapdeal's Dil ki Deal Diwali campaign featuring Aamir Khan delivered the brand message powerfully, redefining the rules of festive advertising. The e- commerce brand beautifully identified and connected with the emotions' of the target audience, spreading happiness and playing up people's festive shopping spirit. The use of shayari (couplets) add to the fun element of the campaign

Nilesh Ogale
Executive Creative Director, Freemont Digital