Which is your favourite campaign and why?
My favourite campaign is from the mid or late 1970s. It was a commercial for Camay soap in the US markets. Television broadcast was at a nascent stage in India with no commercials featuring here. I was a young advertising professional back then and our agency used to get low-band video tapes to show us successful commercials being run in other markets and that’s how I got to see it.
The (Camay) commercial features an old man as a storekeeper and an old woman comes to buy something at his shop. She asks him what’s