| Omega makes shift in ad strategy |
| Suveen K Sinha / Basel April 03, 2006 |
| Company to rope in not-so-famous faces as brand ambassadors. Swiss watch maker Omega has decided to make a vital shift in its advertising by experimenting with brand ambassadors that are not famous faces but pack in a message, an experiment slated to kick off in India in three to four weeks. For decades, Omega, like many other luxury watch makers, has relied on stars as brand ambassadors. Its global constellation includes Oscar-winning Hollywood actress Nicole Kidman, Formula 1 champion Michael Schumacher, top golfer Ernie Els, swimming superstar Ian Thorpe and former supermodel and entrepreneur Cindy Crawford. It is also celluloid spy James Bond |
