)
A two-time Cannes Gold Lion winner, Vishnu Srivatsav, has joined DDB Mudra South & East as creative head. Prior to this, Srivatsav was senior executive creative director at Grey Worldwide. In his 12-year stint at Grey Worldwide, Srivatsav was involved in brand building campaigns across categories such as automobile, telecom, FMCG, retail, lifestyle, fashion and IT. Some of the brands he has worked with include Gillette, DHL, Fiat Punto, Honda Brio and Duracell.
Up on the ladder
Leo Burnett has elevated Samir Gangahar as president of north India. Apart from content, digital and experiential, Gangahar's new focus will be to grow other specialisations including shopper, retail and ecommerce. Gangahar joined Leo Burnett as executive director in August 2007 after a 17-year stint with JWT, where he was vice-president and director, client servicing.
A golden opportunity
Lohiya Industries, a key player in the edible oil industry in Andhra Pradesh, has appointed Lowe Lintas, Hyderabad, as creative agency. The agency would be handling the creative responsibilities of Gold Drop and Gold Plus. The group has been engaged in processing and packing of refined sunflower oil under the brand
name Gold Drop. Its plant and installations have been sourced from Desmet Ballestra of Belgium, the world leader in edible oil technology.
DDB Mudra West has won the creative mandate for Jyothy Laboratories brand Margo. Over the years, the brand has expanded its range to include Margo Glycerine soap and Margo Face wash, offering a larger portfolio of neem-based skin products. Rajiv Sabnis, president, DDB Mudra West, said, "Margo is the original neem soap. The brand has some strong loyalists but we need to broadbase the loyal franchise to younger audiences and pan-India."
