| Percept, Aegis Group split in India |
| BS Reporter / Mumbai December 7, 2006 |
| Percept Holdings and Aegis Group, the UK-based media communications and market research group, have decided to end their seven-year partnership in India. The joint venture had three companies in India, media buying house Carat Media, sports, entertainment and sponsorship marketing company PDM India (known as Percept D Mark), and an outdoor media company Posterscope. Post the split, Aegis Group will hold 100% stake of Carat India as it will take over Percept |
