Picking Rural Pockets

 In a recent pilot study conducted by retail consultancy KSA Technopak, Hindustan Lever Limited (HLL) admitted to KSA that of the approximately 6 lakh villages in India, only one lakh had been tapped so far. Godrej claims that its 165-litre model refrigerator is so popular among rural customers that it has 11 models in that segment.

 And Sovan Chakrabarty, business head, agri inputs, DCM Shriram Consolidated Limited (DSCL), says,