ne December 15, 2006
| Even as the FMCG sector estimates that it will treble in size over the next ten years, certain traditional product segments are struggling as the sector goes through an evolution. |
| These categories include talcum powders, toothpowders, hair oils or even shikakai soaps. While consumers are moving away from talcum powders towards deodorants, they are taking a break from the traditional Shikakai soaps to opt for shampoo sachets. As for hair oils, gels have made a dent. |
| But these categories have far from given up as players plan interesting twists to traditional products to give them relevance in the current context. |
| According to FMCG analysts, the Rs 600 crore organised talcum powder market has been stagnant for the last two years now. That |
