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Promote mobile apps with ads

Besides browsing, e-mail and chat, game/app is the most downloaded type of mobile content

STR Team
Besides browsing, e-mail and chat, game/app is the most downloaded type of mobile content. Therefore, marketers should invest in platforms that support premium mobile ad formats across HTML5 Rich Media, video, full screen billboard and banners that help app developers monetise and promote their mobile and tablet apps with ads. These formats generate higher-engagement rates, finds a survey

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First Published: Feb 24 2014 | 12:01 AM IST

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