Reliance Info lines up brand push

Reliance Infocomm, which is in the process of a brand overhaul, is scouting for nearly 50 people in the marketing, branding, customer management and communication space.

The company will unveil its new brand identity shortly with a multi-media campaign. While the media duties will be handled by Mudra's media arm, Optimum Media Solutions, Reliance Infocomm is still in the process of finalising the creative agencies. The agencies that are currently handling the Reliance Infocomm account are Satchi & Satchi and Ambience.

"We are in the process of rebranding ourselves into a brand that has a lot more emotional connect and imagery. The whole process will be completed in the next six to eight weeks," said Sanjay Behl, head (branding), Reliance Infocomm.

He said Reliance Infocomm's vision was to become a globally competitive brand across all the categories. The company will also restructure its marketing team by having a central marketing team in Mumbai and several circuit marketing teams in regions.

On the branding front, the company is looking at brand architecture, advertising professionals, individuals with retail branding and out of home visibility expertise.

The effort is to position Reliance Infocomm as a contemporary brand that has the ability to connect with the mass, he added. "Reliance Infocomm today is perceived as a brand that ensures value for money," said Behl.