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Retarget mobile ads to boost revenues

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Strategist Team
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E-commerce companies face a challenge of tackling the multi-screen consumer. As per estimates, 98 per cent of the multi-screen users move between different devices and screens during their purchase journey. Retargeting them on mobile apps and sites can help e-retailers drive more sales

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First Published: Dec 22 2014 | 12:02 AM IST

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