Christened hrdirectiononline.com, the portal will provide internal and external communications services in 28 different categories.
The Rs 650 crore Group, will invest Rs 3 crore in putting the portal together and expects revenues of close to Rs 10 crore by the end of the first year of launch.
Speaking to Business Standard, Srinivasan K Swamy, chairman and managing director of R K Swamy BBDO, said, "We already provide HR services but an online version will help us reach out to more clients and recipients."
The portal will primarily focus on companies in sectors such as IT, ITeS, and BFSI.
The portal will prepare HR advertisements as well as release them for the client companies.
While external communications services, which include releasing advertisements to the public, will focus more on Indian clients, the portal will also offer internal communications especially helpful for global client companies which would want to get a message across to 40,000 employees or more.
The portal will also provide more than 1,000 creations across categories, including employee retention strategies, among others.
BBDO India is BBDO Worldwide's second agency brand in the country after RK Swamy BBDO. Under the new arrangement, two BBDO agencies will co-exist in the market
