Smart Value ties up with Action aid

Smart Value, a direct marketing company recently announced a tie-up with Action Aid "" the UK based organisation that works for the financially and physically deprived population world over.

Action Aid also works closely with the poor and marginalised communities in India to raise funds for the Children Education Fund.

Smart Value and Action Aid recently announced the launch of Smart Action "" under which, as part of its corporate social responsibility, has pledged to part with two per cent of its annual turnover for this cause to bring the culture of giving back to the society and also inculcate the joy of giving.

Officials from Smart Value said, "Smart Action, an endeavour of Smart Value, Action Aid and other NGO for the first time in India has conceptualised a donor loyalty programme which will be using direct marketing to promote inclusive education for all left out children - disable kids, street children's, children living with stigma like children of sex workers, people living with HIV AIDs and leprosy, children of migrant workers and girl child.

As part of this new strategic alliance Smart Action will be introducing new products through its network whereby benefits like ICICI Credit Card, discounted reliance pre-paid, post-paid connections, holiday packages, life insurance policy and many more will be given to its members. Action Aid will receive 50 per cent of the revenue generated.