Snippets: Generational shift

More than 90 per cent of Generation Z say that a strong Wi-Fi signal is important to them and their overall shopping experience, according to a survey conducted by HRC Retail Advisory (HRC), a leading strategic retail advisory firm. Emerging in-store technologies and positive social media feedback are among the top priorities for both Generation Z and millennial consumers. The survey, which also revealed a generational shift in how these consumers shop for beauty products, represents the first in a series centred around Generation Z and millennials’ attitudes, behaviours, and shopping preferences. “Generation Z is not only powerful on their