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Strategic tools for the practising manager

KIT

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Technopak Advisors New Delhi
THIS WEEK: THE INDIAN TEXTILE & APPAREL INDUSTRY
 
  • The Indian textile and apparel industry is among the largest textile industries in the world with domestic business worth $30 billion and exports worth $16 billion.

  • The Indian textile and apparel exports grew by 19 per cent, while exports to major markets like the US and EU went up by 27 and 18 per cent respectively. India's share in US textile and apparel imports increased from 4 per cent to 5 per cent and India is now the third-largest exporter to the US.

  • The $20-billion domestic clothing market has also been witnessing healthy growth.

  • Shares of branded garments have increased from 21 per cent in 2003 to 24 per cent in 2005.

  • Increasing exports and robust domestic markets have sparked revenue growth and stock price rises for most Indian textile and apparel companies.

  • 51 per cent FDI in single brand retailing is further expected to speed up the entry of international brands in the country.

  • About $4 Billion worth investments were made in the textile and apparel industry in 2005. Domestic players accounted for a majority of the investments.
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    Selections from management journals
    NUGGETS
     
    Marketing is a $450 billion industry and to date, there was no tool that allowed managers to identify, from a consumer's perspective, the most effective set of contacts in which to invest. Amitava Chattopadhyay, the L'Oreal chaired professor of marketing innovation and creativity from Insead, and Jean-Louis Laborie from Integration, describe a tool that can do just this. The authors show how this tool empowers marketers, and more broadly brand owners, to identify the critical contacts that are relevant for a particular brand, but also to integrate these key contact points and deliver brand experience through a relevant and pertinent set of consumer brand encounters, at a minimum cost, but with a maximum impact.
     
    Read this article at http://knowledge.insead.edu
     
    Have you ever dreamt of marching into a competitor's business, sidling up to a customer, and whispering in her ear that she could get a better price at your place? Stop dreaming. For marketers on the web, that fantasy tactic is now within reach. There's a new breed of comparison-shopping software that lets businesses target potential customers when they're browsing for products on the sites of competitors, giving marketers a chance to lure buyers away with better deals. Say, a shopper is browsing at an online store. When she clicks on a specific product, the software generates an ad featuring links to vendors offering the same item for lower prices. It's similar to a bargain-hunting site, such as Shopping.com "" except that it offers competitive prices wherever consumers shop.
     
    Read the complete article at http://www.inc.com/magazine

     

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    First Published: May 09 2006 | 12:00 AM IST

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