| THIS WEEK: THE DIGITAL ACCESSORIES MARKET IN INDIA |
| The digital accessories category comprises of high-end electronic items such premium mobile phones, PDA's and digital cameras. |
| India has emerged as the second-largest mobile handset market, poised for explosive growth in 2007-08. |
| The per capita per annum spend on the high-end mobile phones by affluent Indians amounts to approximately Rs 25,000. |
| Ninety-three per cent of male consumers are well aware of the major mobile brands as against 86 per cent of female consumers. |
| Seventy per cent of women mobile users own mobile brands, which are not defined as premium. |
| On an average 60 per cent of male consumers change/replace their phones at least once a year, as compared to 45 per cent of women. |
| Thirty-five per cent of males change their mobiles two-three times a year compared to 21 per cent of females. |
| Fifty-nine per cent of the male population purchases its handsets at exclusive brand outlets in India, followed by 31 per cent from multi-branded outlets. |
| NUGGETS Selections from management journals |
| Volatile financial markets, such as those facing executives and policy makers in early 2008, generate anxiety. More important, though, are long-term structural trends in the world's capital markets. |
| Recent McKinsey Global Institute research highlights several critical long-term trends, such as increased ties between the financial markets of the developed and emerging worlds, the shift of financial weight in Asia from Japan to China, the eurozone's growing financial clout, and the burgeoning financial role of west Asian countries. |
| Although the United States will gradually cede some of the spotlight to other countries, the size and depth of its capital markets will continue to give them a prominent role. |
| Long-term trends in the global capital markets By Diana Farrell, Christian S Fölster and Susan Lund The McKinsey Quarterly, February 2008 Read the article at www.mckinseyquarterly.com |
| BOOKWORM The top 10 business bestsellers |
| SOCIAL DIMENSIONS OF ADVERTISING Author: S S Kaptan Publisher: Sarup & Sons Price: Rs 148.50 ISBN: 8176254231 |
| FINANCE SENSE: FINANCE FOR NON-FINANCE EXECUTIVES Author: Prasanna Chandra Publisher: Tata McGraw-Hill Price: Rs 315 ISBN: 0070528020 |
| ESSAYS OF WARREN BUFFETT Author: Lawrence A Cunningham Publisher: John Wiley & Sons Price: Rs 623.42 ISBN: 0470820780 |
| WE ARE LIKE THAT ONLY Author: Rama Bijapurkar Publisher: Penguin Books Price: Rs 495 ISBN: 067099944X |
| ALL MARKETERS ARE LIARS Author: Seth Godin Publisher: Michael Joseph Price: Rs 785.33 ISBN: 0718148657 |
| IN SEARCH OF EXCELLENCE: LESSONS FROM AMERICA'S BEST-RUN COMPANIES Authors: Tom Peters and Robert H Waterman Jr Publisher: Profile EPZ Price: Rs 250 ISBN: 1861975945 |
| JALEBI MANAGEMENT Author: Shombit Sengupta Publisher: Response Books Price: Rs 475 ISBN: 9788178297453 |
| SMALL GIANTS: COMPANIES THAT CHOOSE TO BE GREAT INSTEAD OF BIG Author: Bo Burlingham Publisher: Penguin Books Price: Rs 395 ISBN: 014306228X |
| BUSINESS THINK: RULES FOR GETTING IT RIGHT NOW AND NO MATTER WHAT Authors: Dave Marcum, Steve Smith and Mahan Khalsa Publisher: John Wiley & Sons Price: Rs 2,350 ISBN: 0471219932 |
| THE ORIGIN OF BRANDS Author: Al Ries and Laura Ries Publisher: HarperCollins Price: Rs 723.41 ISBN: 0060570156 List provided by |
Strategic tools for the practising manager
KIT
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First Published: Feb 26 2008 | 12:00 AM IST
