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German luxury car manufacturer Audi and its creative agency Creativeland Asia have parted ways. Sources from the agency confirmed the news to afaqs! and said this was partly because the agency was not keen on doing 'adaptation work' for the brand.
"We have decided to split with Audi. A lot of the communication one creates for a luxury car brand that is based overseas, is merely adapted work," says a source, on grounds of anonymity.
Audi's association with Creativeland Asia began in 2010. The agency has since created some memorable work for the brand in India, an example of which is the award-winning integrated 3D campaign for Audi's luxury sedan, the Audi A8 L, in 2011.
Around the end of 2012 Audi initiated a dialogue with agencies. However, the business remained with Creativeland Asia. Until now, that is. (afaqs.com)
