Team LG in new pitch to take on Team Samsung

LG has put together a team of four captains (Sourav Ganguly and three ex-captains) of the Indian cricket team, to take on the 'Team Samsung' campaign which boasts of nine cricketers "" Rahul Dravid, Harbhajan Singh, Virendra Sehwag, Zaheer Khan, Nayan Mongia, Ashish Nehra and Ajay Ratra (never mind even if some of them aren't permanent fixtures in the Indian team).

LG's latest ad campaign, to be aired during the one day tri-series in Australia, will feature the current Indian captain Saurav Ganguly along with three former skippers and present day commentators Sunil Gavaskar, Krishnamachari Srikkanth and Ravi Shastri.

The ad conceived by Percept D'Mark continues from the campaign aired during the cricket world cup featuring nine captains of test playing nations.

"The ad positions LG as the leader in India and communicating it through cricketing leaders makes it very attractive," said Shailendra Singh, managing director, Percept D'Mark. Cricket as a movement and the captain being the rallying point is the theme of the 60 second ad.