The BOOK that inspired me

The title The Future of Men triggered me to read the book as I ought to be aware of what's in store for us. The book gives an insight into today's market, beset with changes, and discusses how current trends are likely to influence men's behaviour and attitudes in the new century.

What I really appreciated about The Future of Men is its sublime depiction of the current liberalisation of women. Today, women have successfully carved a niche for themselves across domains, that were earlier dominated by men. At Legrand itself, I'm witnessing this trend of women power.

This trend predicts the dawn of a new gigantic gender tidal wave. The authors "" Marian Salzman, executive vice president, J Walter Thompson, Ira Matathia, managing director, Taxi Advertising, and Ann O'reilly, a top creative and strategy executive at Euro RSCG Worldwide "" say marketers, advertisers and businessmen across all industries must understand the impact of this trend very well, especially if they want their businesses to be successful.

Benoit Lecuyer, Managing Director, Legrand

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The Future of Men

Authors: Marian Salzman, Ira Matathia and Ann'O'Reilly
Publisher: Palgrave Macmillan
Pages: 256
ISBN: 1403968829

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