Business Standard

The Magic Of Movie Memorabilia

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Deepak Halan BUSINESS STANDARD
 Movie merchandising is an interesting method whereby fans can preserve precious moments from films for a long time. They can hold on to their feelings by clutching products that look similar to the one they saw in the movie or that remind them of the movie in some way.

 Merchandise representing certain movies is available to consumers when the production studios license the right to sell spin-off products to manufacturers.

 Producers and distributors usually do not manufacture film-related products themselves. They license the right to sell these products to other companies (the

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First Published: May 20 2003 | 12:00 AM IST

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