The Soft Touch

 Santrupt Misra,

 Director, Birla

 Management Corporation

 In the context of human resources, increasing cases of bankruptcies and Chapter 11 companies are forcing HR professionals to pursue ideas that deliver tangibles to the business in the short term.

 The business leaders and internal customers of HR are demanding the same.

 One big idea that HR has been talking about in current times is performance management and productivity improvement.

 Every fashionable HR idea that