The Strategist biz quiz

Check your business intelligence quotient and win a prize

1.     Which was the first Indian company to sponsor a sports tournament overseas?
2.     What are fans of the Ferrari team in Formula One championship better known as?
3.     Which brand tells you the time on Centre Court at Wimbledon?
4.     Which two-word phrase did Marshall McLuhan coin to describe the world considered as a single community linked by telecommunication?
5.     The French coined a word in response to the adverse impact that Coca-Cola had on the consumption of wine. What's the word?
6.     What are the 5 P's of merchandising?
7.     This florist once ran a brilliant ad in The New York Times: The copy, entirely in shorthand, was clipped by thousands of curious businessmen who naturally asked their secretaries for a translation. The ad "" addressed to these very secretaries "" asked them to remember him when the boss wanted flowers for his wife! Name the florist.
8.     Elizabeth I was the Virgin Queen. Who is the Virgin King?
9.     Pepsi recently introduced Pepsi Edge, a low-carbohydrate drink, in the US, in response to a similar product by Coca-Cola. What is the Coca-Cola product called?
10.     In its earliest form, it was known as BackRub. What did it later became popular as and who were its founders?

The winner will receive a prize of Rs 2,000. Please send your entries to bs_desk@yahoo.com. Entries will not be entertained unless accompanied by your full postal address and a colour photograph in jpg format. Last date for receiving entries: July 8. Business Standard Limited employees and previous winners of the quiz and their families are requested not to participate.