The Strategist biz quiz

Check your business intelligence quotient and win a prize

1. How much were Rani Mukherjee, Aishwarya Rai and Hema Malini paid to model for Lux?
   
   
2. Swatch, the Swiss watch company, built its brand and reputation by moving away from the typical heavy metal watches, for which Switzerland was famous, and going plastic. It tom-tommed the fact that it was different "" plastic, light, colourful, trendy and that its watches would never ever be metal. Until one day it decided to launch metal watches! However, it did so under perhaps the best and most appropriate brand name chosen for any product. What was the brand name?
   
   
3. We have all heard of a Mexican Wave. But, what is a Mexican Raise ?
   
   
4. What did the then British premier, Sir Alec Douglas Home, refer to as "the country's best export and a useful contribution to the balance of payments"? This was the early 1970s, by the way.
   
   
5. The advertisement for which brand uses the picture below? (Hint: Use a magnifying glass)
   
   
6. The 13th-century brothels of Paris were the first to have what, following a royal order that they should use something to demarcate themselves from normal houses?
   
   
7. The Pakistani army, in addition to its other responsibilities, manufactures and markets cornflakes. Under what brand name?
   
   
8. This company actually saved millions of dollars by just shortening its name and saving on the paint cost. In fact, that was one of the reasons for shortening the name! Which company are we talking about?
   
   
9. Stretch your imagination. In the year 2000 in the US, 49 of them were Canon, 11 Bentley, six Timberland, five Jaguar and one Xerox. What are we talking about?
   
   
10. What are steel-collared workers?

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The winner will receive a cheque of Rs 2,000. Please send your entries to strategist@business-standard.com. Entries will not be entertained unless accompanied by your full postal address and a colour photograph in jpg format. Last date for receiving entries: January 5. Business Standard Limited employees and previous winners of the quiz and their families are requested not to participate.