The Strategist biz quiz

Check your business intelligence quotient and win a prize

1. When this new product/brand was launched against the established leader, its tagline had a rabbit in the crosshairs of a rifle, and the line: "We're going rabbit hunting". Who are we talking about?
   
   
2. In the Second World War, what were the "Tatanagars"?
   
   
3. What is the name of this penguin?
   
   
4. Why was Hotmail so named?
   
   
5. This potato-based mash was used by the farmers in the American Midwest to silence sheep dogs and prevent them from barking. A marketing manager liked the name and used it to launch a new brand of shoes, which are bestsellers today. Name the brand.
   
   
6. Why is Nipper, the dog, famous in the music business?
   
   
7. While every product and trademark is patented, there is just one "sound" that has been patented and trademarked. No other product can use it. Which one?
   
   
8. When Microsoft launched Windows, it took the press inside a submarine. Can you guess why?
   
   
9. Another launch anecdote: What audacious thing did Pepsi do when it launched its new blue logo and colour?
   
   
10. Name this IT company, which has been named after brick houses in the American desert.(Hint: An Indian has taken over as the CEO last week)

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The winner will receive a prize of Rs 2,000. Please send your entries to strategist@business-standard.com. Entries will not be entertained unless accompanied by your full postal address and a colour photograph in jpg format. Last date for receiving entries: February 2. Business Standard Limited employees and previous winners of the quiz and their families are requested not to participate.