The Strategist biz quiz

Check your business intelligence quotient and win a prize

1. The founder of this company was looking for a name for his product when he came across an article on a religious group and was struck by the similarity of the religious group's qualities and the desirable attributes of his product. He promptly named his product after the group. What is it called?
   
2. In his younger days, he was an international playboy. He was famous in the European gossip columns for his huge casino bets, his yachts, his nightclubbing, his passion for racing cars and, most of all, his womanising.
   
   He had a five-year, on-off affair with Pamela, ex-daughter-in-law of one of the world's best-known politicians. Eventually "" at Pamela's suggestion "" he married a member of European royalty after she became pregnant by him. Identify the two men and the woman in this soap opera-like tale.
   
3. "If he ever gets to Heaven, he won't last long. He'll be chucked out for trying to pull off a merger between Heaven and Hell, after having secured a controlling interest in key subsidiary companies in both places, of course." That was H G Wells commenting on which famous businessman?
   
4. Which company's slogan is "It takes a tough man to make a tender chicken"?
   
5. Connect the following "" the Fevicol campaign; the "Chal Meri Luna" campaign; and the controversial movie song Choli ke peeche kya hai.
   
6. Who said "The surest way to become a millionaire is to start as a billionaire and invest in the airline industry"?
   
7. This company was started by Fusajiro Yamauchi in 1889 to produce handmade Japanese playing cards. The name of the company means "In heaven's hands". In 1959, Fusajiro's great-great-grandson Hiroshi made a deal with Disney to produce playing cards featuring Disney characters. Name this firm.
   
8. What is common to the BSE and the Vadodara Stock Exchange?
   
9. If you cannot explain an idea in the first couple of minutes to an investor, all kinds of long presentations will not be enough to explain it to him. This dictum amongst entrepreneurs (or would-be entrepreneurs) now has a name. What is it ?
   
10. This ad showed a model in a bathtub, covered in the product and saying "I am head over heels in...". Fill in the blank to complete one of the most famous ad lines of all time.
    
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The winner will receive a prize of Rs 2,000. Please send your entries to strategist@business-standard.com. Entries will not be entertained unless accompanied by your full postal address and a colour photograph in jpg format. Last date for receiving entries: April 13. Business Standard Limited employees and previous winners of the quiz and their families are requested not to participate.