The Strategist Digital Quiz (#350)

1. What is the term used to describe a person who was born during or after the general introduction of digital technologies and through interacting with digital technology from an early age has a greater understanding of its concepts? Also name the person who coined it.
    
2. Grid Compass is considered as the first to be designed in 1979 by a Briton. It was used by NASA for the space shuttle programmes. What was it? Who designed it?
    
3. In the online world advertising is priced mostly on a unit of measure called Cost per impressions (CPM). What does M stand for?
    
4. A new search engine aims to better Google. It claims to be spam-free, and contains functionality that makes Search Engine Optimisation easier. It uses slashtags to provide results for common searches and also offers a downloadable search bar. Name it and its founder.
    
5. In 1960s, Bell Lab innovated the Touch Tone phone. One of the first locations to be fully fitted with Bell's new technology was the Mayo Clinic. When it was time to train the staff of the Mayo Clini, Bell's Don McPherson coined the praise "octothorpe" to refer to a symbol on the Touch Tone phones. It is said McPherson coined the term by combining the eight points "octo" and his favorite athlete Jim Thorpe. What does it stand for?
    
6. What is common to the words Derp, Noob, Srsly and FOMO?
    
7. If B2B is Business to Business, what is M2M referred to and who coined it?
    
8. This brand's campaign on Facebook promised their product for free if the participant deleted 10 friends from their list. The word related to this act was elected as the word of the year 2009 by Oxford Dictionary. Name the brand and the word.
    
9. The abbreviation SCAM is often being used by IT companies. What does it stand for?
    
10. Whose logo is this?
     

 

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